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Item Details
Title: SPECIAL EVENTS
CREATING AND SUSTAINING A NEW WORLD FOR CELEBRATION, SEVENTH EDITION
By: Joe Goldblatt
Format: Hardback

List price: £85.95


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ISBN 10: 111862677X
ISBN 13: 9781118626771
Publisher: JOHN WILEY & SONS INC
Pub. date: 14 November, 2013
Edition: 7th Revised edition
Series: The Wiley Event Management Series
Pages: 432
Description: Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management.
Synopsis: Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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