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Item Details
| Title:
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THE IMPOSSIBLE ADVANTAGE
WINNING THE COMPETITIVE GAME BY CHANGING THE RULES |
| By: |
Wolfram Wordemann, Andreas Buchholz, Ned Wiley |
| Format: |
Other digital |
| List price:
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£29.98 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1119206197 |
| ISBN 13: |
9781119206194 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
3 October, 2015 |
| Pages: |
220 |
| Description: |
The Impossible Advantage introduces readers to four powerful strategies that enable any company to shake and change the rules, turn competitors into followers and achieve improbable growth targets. The book is filled with real life examples to illustrate how single players can change the rules of the game. . |
| Synopsis: |
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the best player in your market but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: * Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. * Explains that you don t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. * Shows you that you can become a game changer and gain a seemingly impossible advantage even over far larger competitors, no matter how large your market or how small your segment is.* Introduces you to four compelling Game Changing Strategies that work for managers from any industry or business sector. For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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