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Item Details
| Title:
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ADVERTISING AND NEW MEDIA
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| By: |
Christina Spurgeon |
| Format: |
Electronic book text |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134086164 |
| ISBN 13: |
9781134086160 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 October, 2007 |
| Pages: |
144 |
| Synopsis: |
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove `Real Beauty' and Axe/Lynx `Effect' campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising. |
| Illustrations: |
3 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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