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Item Details
Title: TELECOMMUNICATIONS STRATEGY
CASES, THEORY AND APPLICATIONS
By: Peter Curwen, Jason Whalley
Format: Electronic book text

List price: £46.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1134293291
ISBN 13: 9781134293292
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 August, 2004
Pages: 340
Synopsis: The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:managing ascent and declineconvergence and specializationprotecting core markets managing industrial transition.Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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