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Item Details
| Title:
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RETAIL PRODUCT MANAGEMENT
BUYING AND MERCHANDISING |
| By: |
Rosemary Varley |
| Format: |
Electronic book text |
| List price:
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£38.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134338201 |
| ISBN 13: |
9781134338207 |
| Publisher: |
TAYLOR & FRANCIS EBOOKS |
| Pub. date: |
1 April, 2003 |
| Edition: |
2nd Revised edition |
| Pages: |
296 |
| Description: |
This revised and updated second edition blends theory with practice, citing examples from a variety of sectors to give a clear and concise introduction to the retail product management process. |
| Synopsis: |
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management. |
| Illustrations: |
10 black & white tables, 19 black & white halftones, 57 black & white line |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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