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Item Details
| Title:
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BUSINESS: THE KEY CONCEPTS
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| By: |
Mark Vernon |
| Format: |
Electronic book text |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1134526199 |
| ISBN 13: |
9781134526192 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 September, 2003 |
| Series: |
Routledge Key Guides |
| Synopsis: |
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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