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Item Details
| Title:
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THE MANAGEMENT OF INTANGIBLES
THE ORGANISATION'S MOST VALUABLE ASSETS |
| By: |
Ahmed Bounfour |
| Format: |
Electronic book text |
| List price:
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£26.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134590385 |
| ISBN 13: |
9781134590384 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 June, 2002 |
| Series: |
Routledge Advances in Management and Business Studies |
| Synopsis: |
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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