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Item Details
| Title:
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THE MAGAZINES HANDBOOK
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| By: |
Jenny McKay, Jenny McKay |
| Format: |
Electronic book text |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134698844 |
| ISBN 13: |
9781134698844 |
| Publisher: |
TAYLOR & FRANCIS EBOOKS |
| Pub. date: |
4 January, 2002 |
| Series: |
Media Practice |
| Pages: |
288 |
| Synopsis: |
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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