REPUTATION MANAGEMENT by John Doorley, Helio Fred Garcia ( 9781134748952 )

Item Details

Title:

REPUTATION MANAGEMENT
THE KEY TO SUCCESSFUL PUBLIC RELATIONS AND CORPORATE COMMUNICATION

By:

Format:

Electronic book text

List price:	£60.00
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ISBN 10:

1134748957

ISBN 13:

9781134748952

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

20 February, 2015

Edition:

3rd New edition

Pages:

408

Synopsis:

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.Updates to the third edition include:Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.Opening vignettes, examples, and case studies have been updated in each chapter.Additional case studies and examples with an international focus have been added.

Illustrations:

30 Halftones, black and white; 9 Tables, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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