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Item Details
| Title:
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INTEGRATED COMMUNICATION
SYNERGY OF PERSUASIVE VOICES |
| By: |
Esther Thorson (Editor), Jeri Moore (Editor) |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134780362 |
| ISBN 13: |
9781134780365 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 June, 2013 |
| Pages: |
396 |
| Synopsis: |
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products. |
| Publication: |
UK |
| Imprint: |
Psychology Press Ltd |
| Returns: |
Non-returnable |
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