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Item Details
| Title:
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MANAGING TOURISM IN A CHANGING WORLD
ISSUES AND CASES |
| By: |
Rodolfo Baggio (Editor), Wojciech Czakon (Editor), Marcello M. Mariani (Editor) |
| Format: |
Electronic book text |
| List price:
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£95.00 |
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| ISBN 10: |
1134926197 |
| ISBN 13: |
9781134926190 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
8 April, 2016 |
| Pages: |
128 |
| Synopsis: |
Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector.This book was originally published as a special issue of Anatolia. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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