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Item Details
| Title:
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MARKETING IN THE TOURISM INDUSTRY
THE PROMOTION OF DESTINATION REGIONS |
| By: |
Brian Goodall (Editor), Gregory Ashworth (Editor) |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113508338X |
| ISBN 13: |
9781135083380 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
2 April, 2013 |
| Series: |
Routledge Library Editions: Tourism |
| Pages: |
248 |
| Synopsis: |
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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