MANAGING SPORT BUSINESS by David Hassan (Editor) ( 9781135167394 )

Item Details

Title:

MANAGING SPORT BUSINESS
AN INTRODUCTION

By:

Format:

Electronic book text

List price:	£39.99
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ISBN 10:

1135167397

ISBN 13:

9781135167394

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

31 August, 2011

Series:

Foundations of Sport Management

Pages:

470

Synopsis:

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Illustrations:

17 Line drawings, black and white; 5 Halftones, black and white; 22 Tables,

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

A SOCIAL AND CULTURAL HISTORY OF SPORT IN IRELAND (HB)

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