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Item Details
Title: EVENT TOURISM AND CULTURAL TOURISM
ISSUES AND DEBATES
By: Larry Dwyer (Editor), Eugenia Wickens (Editor)
Format: Electronic book text

List price: £34.99


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ISBN 10: 1135741638
ISBN 13: 9781135741631
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 13 September, 2013
Pages: 270
Synopsis: Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally.This book is a special double issue of the Journal of Hospitality Marketing and Management.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
DISCOVERY OF TOURISM ECONOMICS
DISCOVERY OF TOURISM ECONOMICS (HB)
ECONOMICS OF TOURISM
EVENT TOURISM AND CULTURAL TOURISM
EVENT TOURISM AND CULTURAL TOURISM
EVENT TOURISM AND CULTURAL TOURISM (HB)
EVENT TOURISM AND CULTURAL TOURISM (PB)
EVOLUTION OF DESTINATION PLANNING AND STRATEGY (HB)
HANDBOOK OF RESEARCH METHODS IN TOURISM
HANDBOOK OF RESEARCH METHODS IN TOURISM (HB)
HANDBOOK OF RESEARCH METHODS IN TOURISM (PB)
INTERNATIONAL HANDBOOK ON THE ECONOMICS OF TOURISM
INTERNATIONAL HANDBOOK ON THE ECONOMICS OF TOURISM (HB)
INTERNATIONAL HANDBOOK ON THE ECONOMICS OF TOURISM (PB)
RECENT DEVELOPMENTS IN THE ECONOMICS OF TOURISM (HB)
TOURISM ECONOMICS AND POLICY
TOURISM ECONOMICS AND POLICY
TOURISM ECONOMICS AND POLICY
TOURISM ECONOMICS AND POLICY
TOURISM ECONOMICS AND POLICY (HB)
TOURISM ECONOMICS AND POLICY (HB)
TOURISM ECONOMICS AND POLICY (PB)

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