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Item Details
| Title:
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MARKETING FOR ARCHITECTS AND ENGINEERS
A NEW APPROACH |
| By: |
Brian Richardson |
| Format: |
Electronic book text |
| List price:
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£52.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135820341 |
| ISBN 13: |
9781135820343 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
2 September, 2003 |
| Pages: |
148 |
| Synopsis: |
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that. |
| Publication: |
UK |
| Imprint: |
Taylor & Francis Ltd |
| Returns: |
Non-returnable |
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