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Item Details
Title: THE AFRICAN ORIGINS OF RHETORIC
By: Cecil Blake
Format: Electronic book text

List price: £39.99


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ISBN 10: 1135840555
ISBN 13: 9781135840556
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 July, 2010
Series: African Studies
Pages: 140
Synopsis: Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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