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Item Details
| Title:
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MEDIA CHOICE
A THEORETICAL AND EMPIRICAL OVERVIEW |
| By: |
Tilo Hartmann (Editor) |
| Format: |
Electronic book text |
| List price:
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£31.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135925046 |
| ISBN 13: |
9781135925048 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
14 April, 2009 |
| Pages: |
320 |
| Synopsis: |
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus. |
| Illustrations: |
6 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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