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Item Details
Title: HIGH-TECH ENTREPRENEURSHIP
MANAGING INNOVATION, VARIETY AND UNCERTAINTY
By: Michel Bernasconi (Editor), Simon Harris (Editor), Mette Moensted (Editor)
Format: Electronic book text

List price: £36.99


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ISBN 10: 1136009108
ISBN 13: 9781136009105
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 January, 2013
Pages: 298
Synopsis: High-tech businesses form a crucial part of entrepreneurial activity - in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities. Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:uncertainty and innovationentrepreneurial financemarketing technological innovationshigh-tech incubation management.Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly `real-world' focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.
Illustrations: 39 Line drawings, black and white; 14 Tables, black and white; 39
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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