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Item Details
| Title:
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THE SPRINGBOARD
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| By: |
Stephen Denning |
| Format: |
Electronic book text |
| List price:
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£33.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136013539 |
| ISBN 13: |
9781136013539 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
21 August, 2012 |
| Pages: |
248 |
| Synopsis: |
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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