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Item Details
| Title:
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PERCEPTION AND IMAGING
PHOTOGRAPHY--A WAY OF SEEING |
| By: |
Richard D. Zakia |
| Format: |
Electronic book text |
| List price:
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£30.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136092382 |
| ISBN 13: |
9781136092381 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 February, 2013 |
| Edition: |
4th New edition |
| Pages: |
402 |
| Description: |
How do you experience a photograph? What do you want a viewer to feel when they look at your image? This book explains how we see and what we don't see. It covers such topics as: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric. |
| Synopsis: |
How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric. |
| Publication: |
UK |
| Imprint: |
Focal Press |
| Returns: |
Non-returnable |
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