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Item Details
Title:
WINE MARKETING
By:
C. Michael Hall, Richard Mitchell
Format:
Electronic book text
List price:
£33.99
We believe that this item is permanently unavailable, and so we cannot source it.
ISBN 10:
1136348808
ISBN 13:
9781136348808
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
24 September, 2007
Pages:
376
Synopsis:
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Publication:
UK
Imprint:
Routledge
Returns:
Non-returnable
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