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Item Details
| Title:
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UNDERSTANDING CUSTOMERS
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| By: |
Chris Rice |
| Format: |
Electronic book text |
| List price:
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£40.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136351620 |
| ISBN 13: |
9781136351624 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2010 |
| Edition: |
2nd Revised edition |
| Pages: |
414 |
| Synopsis: |
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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