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Item Details
Title: MARKETING RESEARCH FOR MANAGERS
By: Sunny Crouch, Matthew Housden
Format: Electronic book text

List price: £35.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136379622
ISBN 13: 9781136379628
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 25 June, 2012
Edition: 3rd Revised edition
Pages: 392
Synopsis: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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