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Item Details
| Title:
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MANAGING VISITOR ATTRACTIONS
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| By: |
Brian Garrod (Editor), Stephen Wanhill (Editor) |
| Format: |
Electronic book text |
| List price:
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£33.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136381236 |
| ISBN 13: |
9781136381232 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 November, 2009 |
| Edition: |
2nd Revised edition |
| Pages: |
384 |
| Synopsis: |
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics:* the role and nature of visitor attractions* the development of visitor attraction provision* the management of visitor attractions* the marketing of visitor attractions* future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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