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Item Details
| Title:
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EVENTS FEASIBILITY AND DEVELOPMENT
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| By: |
William O'Toole |
| Format: |
Electronic book text |
| List price:
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£33.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113640466X |
| ISBN 13: |
9781136404665 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 December, 2010 |
| Series: |
Events Management |
| Pages: |
350 |
| Synopsis: |
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:the process of creating a feasibility studyevents forecasting models and cost/benefit analysistypes of events (exhibitions, sports, festivals) and their benefits and returnsproject management tools for measuring return on investment.Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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