ADVERTISING IN TOURISM AND LEISURE by Nigel Morgan, Annette Pritchard ( 9781136430503 )

Item Details

Title:

ADVERTISING IN TOURISM AND LEISURE

By:

Format:

Electronic book text

List price:	£37.50
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ISBN 10:

1136430504

ISBN 13:

9781136430503

Publisher:

TAYLOR & FRANCIS EBOOKS

Pub. date:

8 August, 2000

Pages:

346

Synopsis:

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

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ACADEMIC RENEWAL: INNOVATION IN LEISURE AND TOURISM THEORIES AND METHODS (PB)

ADVERTISING IN TOURISM AND LEISURE