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Item Details
| Title:
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CULT OF ANALYTICS: DRIVING ONLINE MARKETING STRATEGIES USING WEB ANALYTICS
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| By: |
Steve Jackson |
| Format: |
Electronic book text |
| List price:
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£30.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136441409 |
| ISBN 13: |
9781136441400 |
| Publisher: |
TAYLOR & FRANCIS EBOOKS |
| Pub. date: |
8 May, 2009 |
| Pages: |
288 |
| Synopsis: |
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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