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Item Details
| Title:
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MARKETING HIGHER AND FURTHER EDUCATION
AN EDUCATOR'S GUIDE TO PROMOTING COURSES, DEPARTMENTS AND INSTITUTIONS |
| By: |
Paul Gibbs, Michael Knapp |
| Format: |
Electronic book text |
| List price:
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£36.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136609415 |
| ISBN 13: |
9781136609411 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
6 December, 2012 |
| Pages: |
153 |
| Synopsis: |
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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