STRATEGY IN INFORMATION AND INFLUENCE CAMPAIGNS by Jarol B. Manheim ( 9781136842122 )

Item Details

Title:

STRATEGY IN INFORMATION AND INFLUENCE CAMPAIGNS
HOW POLICY ADVOCATES, SOCIAL MOVEMENTS, INSURGENT GROUPS, CORPORATIONS, GOVERNMENTS AND OTHERS GET WHAT THEY WANT

By:

Jarol B. Manheim

Format:

Electronic book text

List price:	£36.99
We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10:

1136842128

ISBN 13:

9781136842122

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 January, 2011

Pages:

Synopsis:

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that.Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Illustrations:

31 Line drawings, black and white; 39 Tables, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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