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Item Details
Title: PREDICTING AND CHANGING BEHAVIOR
THE REASONED ACTION APPROACH
By: Martin Fishbein, Icek Ajzen
Format: Electronic book text

List price: £39.99


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ISBN 10: 1136874720
ISBN 13: 9781136874727
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 July, 2009
Pages: 538
Synopsis: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Illustrations: 34 Tables, black and white; 3 Illustrations, color; 5 Illustrations, black
Publication: UK
Imprint: Psychology Press Ltd
Returns: Non-returnable
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