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Item Details
| Title:
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ADVERTISING AND PUBLIC RELATIONS LAW
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| By: |
Roy L. Moore, Carmen Maye, Erik L. Collins |
| Format: |
Electronic book text |
| List price:
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£55.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136930310 |
| ISBN 13: |
9781136930317 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
4 October, 2010 |
| Edition: |
2nd New edition |
| Series: |
Routledge Communication Series |
| Pages: |
480 |
| Synopsis: |
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisionsappendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associationsonline materials for instructors.The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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