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Item Details
Title:
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PERSPECTIVES ON FRAMING
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By: |
Gideon Keren (Editor) |
Format: |
Electronic book text |

List price:
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£39.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1136988653 |
ISBN 13: |
9781136988653 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
1 February, 2011 |
Series: |
The Society for Judgment and Decision Making Series |
Pages: |
344 |
Synopsis: |
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process. |
Illustrations: |
18 Line drawings, black and white; 7 Tables, black and white; 25 |
Publication: |
UK |
Imprint: |
Psychology Press Ltd |
Returns: |
Non-returnable |
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