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Item Details
| Title:
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PERSUADING PEOPLE
AN INTRODUCTION TO RHETORIC |
| By: |
Robert Cockcroft, Susan Cockcroft, Craig Hamilton |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137003677 |
| ISBN 13: |
9781137003676 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
31 March, 2014 |
| Edition: |
3rd ed. 2014 |
| Pages: |
208 |
| Description: |
Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject. |
| Synopsis: |
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- extended and updated examples of rhetoric in action- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises. |
| Illustrations: |
208 p. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Non-returnable |
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