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Item Details
| Title:
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ADVERTISING AND PROMOTIONAL CULTURE
CASE HISTORIES |
| By: |
P David Marshall, Joanne Morreale |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137026235 |
| ISBN 13: |
9781137026231 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
2 November, 2017 |
| Edition: |
1st ed. 2017 |
| Pages: |
230 |
| Synopsis: |
A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity. |
| Illustrations: |
15 Illustrations, black and white; X, 230 p. 15 illus. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Non-returnable |
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