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Item Details
| Title:
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BUYOGRAPHICS
HOW DEMOGRAPHIC AND ECONOMIC CHANGES WILL REINVENT THE WAY MARKETERS REACH CONSUMERS |
| By: |
Matt Carmichael |
| Format: |
Hardback |
| List price:
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£20.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137278633 |
| ISBN 13: |
9781137278630 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
15 November, 2013 |
| Pages: |
217 |
| Description: |
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target. |
| Synopsis: |
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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