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Item Details
Title: THE TREND MANAGEMENT TOOLKIT
A PRACTICAL GUIDE TO THE FUTURE
By: Ms. Anne Lise Kjaer
Format: Electronic book text

List price: £22.99


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ISBN 10: 1137370092
ISBN 13: 9781137370099
Publisher: PALGRAVE MACMILLAN
Pub. date: 8 October, 2014
Description: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
Synopsis: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.
Illustrations: 8 black & white tables, 1 black & white illustrations, 31 figures
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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