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Item Details
Title: THE GLOBALIZATION OF CHINESE PROPAGANDA
INTERNATIONAL POWER AND DOMESTIC POLITICAL COHESION
By: Kingsley Edney
Format: Electronic book text

List price: £62.50


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ISBN 10: 1137382155
ISBN 13: 9781137382153
Publisher: PALGRAVE MACMILLAN
Pub. date: 21 May, 2014
Series: Asia Today
Description: This book investigates the relationship between the Chinese Communist Party's crucial goal of using the propaganda system to consolidate its power within the domestic political environment and its prominent recent attempts to use propaganda overseas to increase China's international power.
Synopsis: As China becomes more deeply engaged with the outside world its propaganda authorities confront a dilemma: how can they maintain domestic ideological cohesion in the face of an influx of foreign information and ideas while also convincing skeptical international audiences that China's rise is a good news story? This book examines the Chinese propaganda system in the era of globalization, exploring connections between the Chinese Communist Party's desire for domestic political control and its vision for the development of China's international power. Investigating areas such as Chinese attitudes to soft power, the recent international expansion of the Chinese media, and the authorities' reaction to public opinion crises at home and abroad, Edney shows that in order to understand Chinese attempts to influence international views it is necessary to examine the power of propaganda in China's domestic political system.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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