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Item Details
Title: THE RISE OF ASIAN FIRMS
STRENGTHS AND STRATEGIES
By: Tsang-sing Chan (Editor), Geng Cui (Editor)
Format: Electronic book text

List price: £70.00


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ISBN 10: 1137407719
ISBN 13: 9781137407719
Publisher: PALGRAVE MACMILLAN
Pub. date: 22 November, 2014
Series: Aib Southeast Asia
Description: Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.
Synopsis: As Asian economies have become a driving force in the world economy, much attention has focused on Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face in fulfilling the promise of an Asian century. As their home markets become increasingly open, these firms have developed rapidly based on a myriad of inward internationalization activities and risen quickly in the international market. However, the trajectory of their future is uncertain. Among the many problems challenging the rising Asian multinationals, several pressing issues warrant greater attention: How can they continue to innovate and move up the value chain? How will they overcome late-mover disadvantages and become viable players in the world market? How will they emerge from their home institutional environments and become global leaders?
Illustrations: 14 figures, 32 black & white tables
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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