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Item Details
| Title:
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THE SEVEN SINS OF INNOVATION
A STRATEGIC MODEL FOR ENTREPRENEURSHIP |
| By: |
Dave Richards |
| Format: |
Electronic book text |
| List price:
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£22.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1137432535 |
| ISBN 13: |
9781137432537 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 November, 2014 |
| Description: |
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. |
| Synopsis: |
Innovation and entrepreneurship remain two of the most discussed ideas in business, but research continues to show extremely low levels of either across all industry sectors and types of enterprise. The Seven Sins of Innovation offers a psychology-based model with seven key determinants of success or failure for innovation and entrepreneurial endeavors. Through examples and case studies (including Nortel, 3M, and the MIT Innovation Lab), this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. It provides a guide to applying the model, finding the right external resources, and involving people effectively. Its clear 'prescriptions' will help business leaders, managers, and organizations attempting to start, improve, or grow a venture of any kind. |
| Illustrations: |
31 figures, 9 black & white tables |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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