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Item Details
| Title:
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TAKING DOWN GOLIATH
DIGITAL MARKETING STRATEGIES FOR BEATING COMPETITORS WITH 100 TIMES YOUR SPENDING POWER |
| By: |
Kevin Ryan, Rob Spider Graham |
| Format: |
Hardback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137444207 |
| ISBN 13: |
9781137444202 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
11 November, 2014 |
| Pages: |
252 |
| Description: |
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. |
| Synopsis: |
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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