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Item Details
| Title:
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DOCTOR WHO
THE UNFOLDING EVENT - MARKETING, MERCHANDISING AND MEDIATIZING A BRAND ANNIVERSARY |
| Volume: |
2015 |
| By: |
Matt Hills |
| Format: |
Hardback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137463317 |
| ISBN 13: |
9781137463319 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
20 July, 2015 |
| Edition: |
2015 ed. |
| Pages: |
154 |
| Description: |
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. |
| Synopsis: |
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. |
| Illustrations: |
2 black & white illustrations, biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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