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Item Details
Title:
ADVERTISING AS COMMUNICATION
By:
Gillian Dyer
Format:
Hardback
List price:
£135.00
Our price:
£130.95
Discount:
3
% off
You save:
£4.05
ISBN 10:
1138136670
ISBN 13:
9781138136670
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
24 November, 2015
Series:
Studies in Culture and Communication
Pages:
248
Synopsis:
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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