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Item Details
| Title:
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INTERCULTURAL PUBLIC RELATIONS
THEORIES FOR MANAGING RELATIONSHIPS AND CONFLICTS WITH STRATEGIC PUBLICS |
| By: |
Lan Ni (Editor), Qi Wang (Editor), Bey-Ling Sha (Editor) |
| Format: |
Hardback |
| List price:
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£180.00 |
| Our price: |
£162.00 |
| Discount: |
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| You save:
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£18.00 |
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| ISBN 10: |
1138189219 |
| ISBN 13: |
9781138189218 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2017 |
| Pages: |
224 |
| Synopsis: |
The purpose of this book is to provide a theory-driven, empirically tested framework that will guide practical solutions for effective intercultural public relations practice. Mainly following an intercultural approach (i.e., how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes), this book offers a theory-driven, empirically tested framework using various levels of analysis and incorporating the use and challenges of social media. Aiming to develop an intercultural public relations theory that synthesizes research and practice, this book examines theories and issues in three integrated processes: identification of publics, relationship management, and conflict resolution. These three areas represent key contributions that the public relations function provides to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs and gain support.Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics is the first book to use a coherent theoretical framework unifying public relations and intercultural communication theories and to examine actual intercultural interactions based on empirically tested studies. |
| Illustrations: |
30 black & white illustrations, 10 black & white tables, 15 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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