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Item Details
Title: THE BUSINESS OF HUMANITY
STRATEGIC MANAGEMENT IN THE ERA OF GLOBALIZATION, INNOVATION, AND SHARED VALUE
By: John Camillus, Bopaya Bidanda, N. Chandra Mohan
Format: Hardback

List price: £41.99
Our price: £37.79
Discount:
10% off
You save: £4.20
ISBN 10: 1138197467
ISBN 13: 9781138197466
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 29 June, 2017
Pages: 202
Synopsis: Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced -- building "humanity" into their business models as the driver of economic, environmental and social sustainability. The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market. It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid. This book is based on the lessons drawn from case studies and offfers a commonsense rationale for the power of the BoH proposition. The framework is pragmatic -- a framework and a process -- and enables companies to develop and confidently implement value-adding strategies based on the BoH proposition.
Illustrations: 19 black & white illustrations, 4 black & white tables
Publication: UK
Imprint: Routledge
Returns: Returnable
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