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Item Details
Title: FASHION AND THE CONSUMER REVOLUTION IN CONTEMPORARY RUSSIA
By: Olga Gurova
Format: Paperback

List price: £47.99
Our price: £43.19
Discount:
10% off
You save: £4.80
ISBN 10: 1138577081
ISBN 13: 9781138577084
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 3 October, 2017
Series: Routledge Contemporary Russia and Eastern Europe Series
Pages: 182
Synopsis: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.
Illustrations: 1 Line drawings, black and white; 20 Halftones, black and white; 6 Tables, black and white; 21 Illustrations, black and white
Returns: Returnable
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