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Item Details
| Title:
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INNOVATION AND INTERNATIONALISATION
SUCCESSFUL SMES' VENTURES INTO CHINA |
| By: |
Stuart Orr, Jane Menzies |
| Format: |
Hardback |
| List price:
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£150.00 |
| Our price: |
£135.00 |
| Discount: |
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| You save:
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£15.00 |
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| ISBN 10: |
1138638951 |
| ISBN 13: |
9781138638952 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 December, 2017 |
| Series: |
Routledge Frontiers of Business Management |
| Pages: |
208 |
| Synopsis: |
International business, innovation, and small and medium enterprises (SMEs) have been of significant interest globally. Internationalisation of innovative SMEs is a concept derived from considering these three areas collectively. SMEs possess unique characteristics that larger organisations lack, such as the lack of resources, which in turn allows them better flexibility and ability to respond to environmental changes more quickly. Companies aim to internationalise as a means of creating multiple sources of revenue and opportunity for growth, and innovation becomes a moderating variable that influences and affects an organisation's internationalisation. This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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