THE PSYCHOLOGY OF INFLUENCE by Michael Vliek, Joop Van der Pligt ( 9781138667433 )

Item Details

Title:

THE PSYCHOLOGY OF INFLUENCE
THEORY, RESEARCH AND PRACTICE

By:

Michael Vliek, Joop Van der Pligt

Format:

Hardback

List price:

£165.00

Our price:

£148.50

Discount:

10% off

You save:

£16.50

ISBN 10:

1138667439

ISBN 13:

9781138667433

Availability:

Reprinting. This item may be subject to delays or cancellation.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

11 October, 2016

Pages:

268

Synopsis:

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: * When do arguments become persuasive? * What influence do role models have? * What role do simple rules of thumb, social norms or emotions play? * Which behaviours are difficult to influence, and why?Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

Illustrations:

3 black & white tables, 11 black & white halftones, 37 black & white line

Publication:

Imprint:

Psychology Press Ltd

Returns:

Returnable

Some other items by this author:

ATTITUDES AND DECISIONS