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Item Details
Title: STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS
By: Wyn Jenkins, David Williamson
Format: Paperback

List price: £53.99
Our price: £48.59
Discount:
10% off
You save: £5.40
ISBN 10: 1138817651
ISBN 13: 9781138817654
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 14 December, 2015
Edition: 2nd Revised edition
Pages: 310
Synopsis: How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options. The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. This textbook is perfect reading for students who want to apply strategic thinking to organizations and benefits from the inclusion of new case studies throughout the text as well as 10 extended cases in a separate section.
Illustrations: 63 black & white illustrations, 34 black & white tables, 8 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
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