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Item Details
Title: CHINESE BUSINESS
LANDSCAPES AND STRATEGIES
By: Liu Hong
Format: Hardback

List price: £165.00
Our price: £148.50
Discount:
10% off
You save: £16.50
ISBN 10: 1138918245
ISBN 13: 9781138918245
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 21 June, 2017
Edition: 2nd Revised edition
Pages: 342
Synopsis: It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken an holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies.Chinese Business, Second Edition can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.
Illustrations: 26 black & white illustrations, 4 black & white tables, 3 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
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