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Item Details
Title:
COMPETITION AND MARKETING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY
By:
Stuart Slatter
Format:
Paperback
List price:
£45.99
Our price:
£41.39
Discount:
10
% off
You save:
£4.60
ISBN 10:
1138971367
ISBN 13:
9781138971363
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
11 December, 2015
Series:
Routledge Library Editions: Marketing
Pages:
156
Synopsis:
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
Some other items by this author:
COMPETITION AND MARKETING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY (RLE MARKETING) (HB)
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CORPORATE TURNAROUND (PB)
HIGH-TECH TURNAROUND (PB)
LEADING CORPORATE TURNAROUND
LEADING CORPORATE TURNAROUND
LEADING CORPORATE TURNAROUND
LEADING CORPORATE TURNAROUND - HOW LEADERS FIX TROUBLED COMPANIES (HB)
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